Have you ever been
frustrated because you can't find your agreements? Or don't know which of your
employees last spoke to a client? Or which one of your sales brochure is the
latest version? Or why don't your employees realize that "Bob" is your high
valued customer that requires special attention?
If this sounds familiar, you
are in dire need of CRM. When implemented successfully, a CRM initiative will
transform your muddled, messy, mis-managed and disorganized business into a
lean, mean, tech-savvy machine!
Here is 15 benefits of a CRM
system would bring to YOUR BUSINESS...
1. Enable everyone in your
organization to achieve operational excellence with a single 360-degree view of
the customer.
2. Facilitate successful
execution of business performance philosophies such as Six Sigma, Lean, TQM, and
the balanced scorecard.
3. Increase customer
acquisition, retention, loyalty, and profitability with standardized and
improved sales methodologies.
4. Automate redundant sales
processes to better target resources, increasing the number of opportunities
closed and accounts managed per sales representative.
5. Empower your sales team
with real-time pipeline and forecasting to direct focus to the most profitable
opportunities.
6. Keep in touch with your
customers, even when you are on the road, with access to complete account
information on laptops, even when disconnected from the Internet, and other
mobile devices that are always in sync with corporate sites.
7. Quickly identify and
provide prioritized response to your most profitable customers and prospects.
8. Utilize powerful
business rules to automate tasks and target your best clients through up-sell
and cross-sell marketing initiatives.
9. Enable marketing
executives to quickly measure responses to marketing initiatives on a real-time
basis, identify trends, and maneuver to leverage the most successful
campaigns.
10. Increase customer
satisfaction through not only decreasing customer inquiry response time but also
through providing the right response the first time.
11. Provide customer
self-service options to reduce costs, improve access, and increase customer
satisfaction.
12. Provide timely customer
service responses using sophisticated business rules based on questions or other
content such as keywords.
13. Reduce unnecessary
problem and inquiry escalation through the automated monitoring of customer
interactions such as representative response times and frequency.
14. Increase effectiveness
and reduce costs by routing customer service calls to the most appropriate
customer service representative, such as by geographic location, specialty, or
acuity.
15. Enable executives and
management to be less reliant on IT to monitor the state of business through
management analytics.
