Small Businesses Grow
With a Web Presence - Websites Simple & Easy Today!
By
Michael Kawula
Having a web presence is crucial in today's business
environment. Regardless of your business size, having the opportunity to win
visibility for your business even if you're a sole proprietor is crucial.
Creating a website today is extremely simple and no longer as difficult as it
was years ago. Here are the key reasons for creating a website:
Brand awareness: Having a website helps you reinforce your
brand in your local community
Credibility: Shows your professionalism and how serious
you are about your business
Informative: Allows customers to visit your site at
anytime during the day to hear your message, view your hours, read referrals and
gather information.
Selling Tool: Having a website allows you the opportunity
to advertise on Google and other search engine sites, while driving local
prospects to your site.
Creating a website is simple today. Creating a site should
mirror your current image and stay consistent with your local message. You can
create information about your service, list all your referrals, list your hours
of operation, give estimate ranges of pricing, advertise current promotions,
communicate with customers and much more.
Here are some key features to consider when creating a
site:
Keep it as simple as possible. Too much information crammed
in will only hinder your sites effectiveness. Make sure it's easy to find your
contact information via email, phone number and physical address.
Add Value! Offer useful information that your customers or
prospects are curious about. Open a Paypal account online and offer your
customers the ability to pay online for your service with credit card. List
promotions on your site to encourage individuals to try your service. List
referrals of those who recommend you in the local community.
Keep it Fun! Connect with your local community. Compared
to national services you have the power to talk directly to your customers.
There are many website building sites available that will
walk you through a simple process. Typically you'll want to come up with a
creative domain/website name, pick a theme from templates already designed for
you, choose the layout format, insert information & picture or video
demonstrations and click publish it. Once complete your site will now be
available on the internet.
Over 70% of Americans are online and over 30% of all online
search's are for local information on products or services. To make it easier
for individuals to find your site you'll want to list high in the search engines
of Google, Bing and Yahoo. The more links you have of individuals pointing
traffic to your site will increase your natural search. The following are 6
sites that you can have links for free to your site and also drive qualified
leads for your services:
craigslist.com
local.com
kudzu.com
citysearch.com
merchantcircle.com
backpage.com
You'll also want to go onto Google maps, Yahoo maps and
Bing to enter in your company information. This is all free, will drive traffic
for your service and is very simple to do in a few hours.
In conclusion businesses need a web presence today as
customers expect it. It will retain customers, inform prospects and assist in
obtaining new customers. With the ease of forming a site and low cost of
creating one get started today.
Mike Kawula is an owner of Discount Cleaning Products and
123BuyIt, America's #1 Online Retailer of Commercial & Residential Tools,
Cleaning Supplies & Office Supplies! Feel free to visit
http://www.discountcleaningproducts.com or by email at marketing@123buyit.com
Thank you! 888-233-0851
Article Source:
EzineArticles.com
